5.1 The following Angus characteristics are stressed in promotional activities: (1977)

a) Ability to adapt to various climates as a pure breed or as an unequalled cross breed with (British), Zebu, Continental or other European breeds.

b) Genetic characteristics of high fertility rate and ease of calving.

c) Mothering ability which results in a high percentage calf crop weaned and excellent weight gains and weaning weights.

d) High quality, highly palatable meat at various stages of development that permit the breed to function efficiently to various end points and under various nutritional regimes.

e) In cross breeding programs, Angus contribute high quality meat without excessive fat with optimum weight gains, maximum efficiency of production which reflects high fertility, low maintenance cost and outstanding feed conversion.

5.2 Various groups of Societies/Associations located in different geographic areas have joint promotional programs. (1975)

5.3 Breed promotion takes a high priority in member Societies/Associations. (1979)

5.4 Members send promotional materials that they believe could be useful to other members to the World Angus Secretariat for distribution. (1979)